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Brand Building in Action: Mode Embers & Aura Haus

Functional Executive

Brand Building

Designing, Launching, and Scaling Candle Businesses from the Ground Up

Across Mode Embers and Aura Haus, I played a central role in transforming early-stage concepts into functioning, revenue-generating candle brands—building the creative vision, operational infrastructure, and retail-ready systems required for scale.

My work spanned far beyond aesthetics. I led brand architecture, product development, manufacturing setup, financial modeling, retail strategy, and go-to-market planning—creating platforms designed to grow, attract wholesale partners, and operate efficiently from day one

❋ End-to-End Brand Creation

Developed the core positioning, naming frameworks, storytelling systems, and visual identities for both brands—ensuring clarity across product lines, packaging, marketing, and customer experience.

❋ Product & Fragrance Development

Created multi-collection assortments across vessels, sizes, and fragrance families—building cohesive lines that balanced trend relevance with commercial performance.

❋ Manufacturing & Operations Setup

Led foundational manufacturing planning—establishing the systems required to pour at scale and service wholesale, private label, and retail partners.

❋ Packaging & Customer Experience

versaw packaging systems designed to feel elevated while remaining cost-efficient—balancing luxury cues with scalable production.

❋ Financial Modeling & Growth Planning

Built multi-year financial projections, startup budgets, and margin models for both brands—aligning creative ambition with commercial discipline.

❋ Strategic Advisory & Leadership Role

Beyond execution. Functioned as a senior strategic partner—advising on growth priorities, capital needs, organizational structure, and long-term brand architecture.

Brands are built at the intersection of design, operations, and financial reality.

At Mode Embers and Aura Haus, I wasn’t brought in to decorate—I was brought in to architect systems that could sustain growth, attract retailers, and support future investment.