Hey, I’m LaToya
I help founders, brands, developers, and retailers turn ideas into profitable, well-designed, retail-ready businesses — faster, smarter, and with fewer costly mistakes.
I am a senior product, brand, and category leader with over 15 years shaping national retail assortments, private label programs, and multi-million-dollar home and beauty businesses.
My Philosophy
Great design is not decoration.
Great strategy is not guesswork.
The strongest brands are built when design, product, and business strategy are aligned from the start.
My role is to help you make smart decisions early — so you can move forward with confidence, intention, and momentum.
Collaborative
I work with:
Founders launching or refining consumer brands
Established brands preparing to scale or enter retail
Retailers developing private label programs
Developers and nonprofits seeking design-led, cost-conscious solutions
If you value clarity, thoughtful design, and informed decision-making, we’ll work well together.
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Over 100 Websites Made
Designed to Convert
Built for the Shelf and Screen
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15 Years of Retail Experience
Market Tested Execution
Assortment, Pricing and Brand Strategy
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Community Advocate
Purpose in every project
Creating growth for brand and neighborhoods
Aura Haus Living
Modern Home Fragrance
Aura Haus is where scent becomes atmosphere.
Where home becomes sanctuary.
Where everyday moments feel curated.
Case Studies
Concrete Rose Boutique to Way of Life
Concrete Rose is where edge meets elegance.
Where commerce meets culture.
Where a boutique becomes a philosophy
Sweet Grace Bakes
Comfort Meets Craft
Sweet Grace Bakes is comfort in every bite.
Crafted with love.
Shared with joy
What Clients are Saying
"LaToya is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to design.
Evelyn, Evermore Design
"Being an e-commerce entrepreneur isn't easy, and LaToya gave my products the design direction they needed to become bestsellers."
Destiny, Sweet Grace Bakes
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your web business needs.
FAQ
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First things first, don't be nervous. We'll start with a free consultation to determine your business needs (and if we'll make great collaborators).
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).
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Timelines depend on the project, but I generally dedicate up to a month to each client, with the possibility of an extension based on my availability.